Secondly, it is important to recognise the contribution of our people at ZEE, the custodians of the brand and the face of the company. It’s this same motto which empowers me and drives me to always create the extraordinary.
It is my firm belief that with passion and determination, any goal is achievable. We had to focus only on the profitable products and somehow that created a negative perception in the market. It was also important for us to rekindle partnerships and affiliations with Sky and Virgin and of course, focus on the growth of our OTT platform ZEE5.Īfter having to remove few channels a few years ago, the biggest challenge was to change the perception about the potential of the UK territory both internally and externally. What’s been the biggest challenge for you during your tenure as Business Head over the last year or so?įirstly I’d like to thank our management for entrusting me to turn around the business and put it on an upward growth trajectory. I am really grateful to my family for their continuous support throughout. I truly enjoy my work and I am passionate about my role at ZEE.
There’s much to be learnt daily and this gives me the impetus to take on greater challenges and deliver on ZEE’s goals and vision. Ours is a company which is a part of millions of people’s lives every day and working for the biggest South Asian Mainstream Media company in the West has been an extraordinary opportunity. With everyone’s immense support at ZEE, I feel I have been able to contribute to the company’s growth and keep the ZEE flag flying high. As well as being a pioneer in the media and entertainment industry, ZEE will be completing 27 successful years in the UK in 2022 and that makes me feel incredibly fortunate to be a part of the ZEE Entertainment family. You’ve had quite a journey at ZEE Network UK, with over 13 years of brand loyalty and now overseeing the international business including UK, Europe, and America’s finance, how does it feel? caught up exclusively with Goel to find out more. Launching a news channel in HD during the pandemic, luring 15 sponsors for its flagship singing reality show ‘Sa Re Ga Ma Pa’ and being recognised by CII and Grant Thornton, are just some of the highlights over the past 12 months under Goel’s leadership. Despite the challenges of the pandemic, ZEE Network UK’s Business Head, Parul Goel has managed to outshine its rivals with innovative and successful strategies.
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